Are you looking for ways to differentiate your website from the usual mold? Do you want to make sure that your new site has a modern aesthetic, rather than an outdated one? If so, then you need to learn all that you can about the best web design trends to look out for in 2022.

Doing so can help you get valuable insight into the website you hope to create. You can get in touch with an expert to help you design something unique.

See below for an in-depth guide on the latest 2022 web design trends that are attracting customers this year.

1. Minimalism Wins the Day

These days, we don't get much time away from the clutter of everyday life. The online marketplace is guilty of flooding customers with so many stats and products, it's hard for consumers to see straight. Rather than absorbing all that information, they turn their ears off to it.

Many companies are strategically going in the opposite direction with their web design. Instead of flooding their site with as many pages and as much information as possible, they're going with a bullet point mindset.

A minimalist design allows you to simplify everything for your customers. By prioritizing a layout that's easy to navigate, your site visitors will know exactly where to go for the information that they seek.

Instead of flooding your product pages with a novel about how the product is used, stick to five to 10 bullet points about why the product is so important.

Rather than creating numerous pages on every subject imaginable, keep it between 4 or 5-page tabs (including your contact us and about us pages). Your customers will find it refreshing and be more inclined to browse through your site.

As for colors, stick with the minimalist theme and use some variation of neutral colors (white, grey, and black) to make the customer feel calmer as they hang out on your site.

2. Full-Service Website Designs

What if you could unlock all of the benefits of a website without putting in any of the work? What if you were about to get a new, modern, and custom website that's already mobile-friendly?

This is now possible through a full-service website design company. The process couldn't be simpler and takes a very small amount of time to complete on your end.

Here's how it works: simply use Optuno and choose a plan. After that, enter your payment information and complete the signup process. From there, we will ask you to choose a theme from one of 50 aesthetically-pleasing designs and your website will be off to the races!

You'll be floored at the results! All of our pre-made website designs are created with marketing as the top priority.

We can enhance your website design even more if you invest in some of our additional services, such as:

  • Managed Search Engine Optimization (SEO) tactics
  • Backlink boosting website design service
  • Premium blog writing services
  • Pay-per-click (PPC) solutions
  • Visitor retargeting capabilities
  • Managed Facebook and Instagram ads
  • Optional guest post and blogger outreach services to grow your exposure

The list goes on and on. Gone are the days of having to do it all yourself! We've made it easier than ever for you to get the fully-functional website that you desperately need.

3. Scavenger Hunts on Your Site

Generally, when someone says they had to do a scavenger hunt on a website, it has a negative connotation to it. It's usually a sarcastic way of saying that the site is too difficult to navigate.

Some marketing genius somewhere in the world decided to take that sarcastic joke and turn it into a new and exciting marketing tool for websites.

To sum it up quickly, you can put a clue on your site that the site user has to figure out to unlock some key information. This will be a fun way to have site users interact with your brand.

For example, tell customers that you have a new article on "The 5 Secrets of Successful Websites" and hide the password to it somewhere on your home page. Once site users figure out the word, they punch it in, and voila! the secrets are now theirs!

4. One-Page Websites

Put yourself in the shoes of your customers. If you're being completely honest, a website with multiple pages stresses you out. It's much more difficult to get the information you need.

That's why so many companies are starting to create one-page websites. They can use it to accomplish all of their content and lead generation needs without all the extra clutter.

Customers rarely jump from page to page anyways, so a one-page site increases the chance that customers will stay on your website and retain the information.

5. Deeper and More Insightful Copy

Copywriters have a difficult job these days. They have to write copy in as few words as possible (due to peoples' shrinking attention span), yet provide enough insight that customers find the content valuable.

Market experts are claiming that the "Age of Information" is past us. These days, we're transitioning into the "Age of Insight", where people want more intel; they want the "why" behind everything.

If your copy answers the "why" behind your industry's most pressing questions and problems, site visitors will view you as the leading source for information.

Use These Web Design Trends to Your Advantage in 2022

Now that you have seen an in-depth guide on the 5 most popular web design trends to look for in 2022, be sure to use them to your advantage.

Take the time to read this article for more information on the top benefits of custom websites that your company will gain. To get started, please call us directly at 1-888-678-8662 and schedule your free consultation.