What is PPC?
PPC, also known as pay-per-click or cost per click, is an online advertising method used by businesses to drive traffic to their site, increase sales and obtain leads. With PPC advertising, the advertiser pays when their ad is clicked on.
How Does Optuno’s Local PPC Solutions Work?
To ensure you are getting the most from your PPC campaign, we will assign you a Google certified team with a proven track record of developing successful ad campaigns. Your PPC team will then get to work researching and analyzing your business and competition to structure a custom campaign to get you quality leads and sales, adjusting it all along the way for the best ROI.
Niche-Focused Lead Generation Specialists
The success of your PPC campaign ultimately relies on how well your specialist understands your niche. Your team will be assigned based on your type of business, connecting you with professionals who are experienced in your industry. Instead of working with a PPC team that is a “jack of all trades,” you’ll have an industry-specialized team that grasps vital insider knowledge to help you relate to your target audience and drive sales through your online ads.
At Optuno, we work closely with the following industries:
- Finance Professionals
- Legal Professionals
- Medical Professionals
- Home Services & Contractors
- Automotive Dealers
- ...and so many more!
Market Research & Data Analysis
We perform extensive research to understand the insights and trends of your target audience, as well as the buying processes and motivations of your potential clients.
We evaluate any previous campaign data via Google Adwords & Analytics to help save money using data already compiled.
We perform thorough competitor analysis to determine the most effective PPC strategies in your specific industry.
Campaign Structure & Setup
Google accounts and campaigns are created using market research and intel from other successful campaigns as well as our research.
Conversion Tracking & Analytics are installed to ensure that we are tracking all website form submissions and phone calls to follow potential clients through the buying and consideration process.
Multiple ad networks are used, and different campaign types are created and tested, to guarantee success and give your quality leads and sales opportunities a boost.
Campaign Development & Execution
Promote brand awareness & influence potential customers at the beginning stages of the buyer’s journey.
Customize your campaign for the different stages of the buyer’s journey by adjusting the combination of campaign types, ad networks, and attribution modeling.
Monitor target keywords and bidding wars to ensure you are receiving the most clicks at the lowest possible cost.
Plans & Pricing
| Local PPC Bronze | Local PPC Silver | Local PPC Gold | |
|---|---|---|---|
| Ad Spend | Recommended Ad SpendMinimum: $500/month Maximum: $1,500/month | Recommended Ad SpendMinimum: $500/month Maximum: $2,500/month | Recommended Ad SpendMinimum: $500/month Maximum: $4,500/month |
| Management Fee | Management Fee$750/month + $500 Setup Fee | Management Fee$1,000/month + $500 Setup Fee | Management Fee$1,250/month + $500 Setup Fee |
| Platforms | Platforms | Platforms | Platforms |
| Keywords | Account AccessUp to 20 Keywords | Account AccessUp to 50 Keywords | Account AccessUp to 150 Keywords |
| Locations | Account AccessUp to 5 Locations | Account AccessUp to 10 Locations | Account AccessUp to 25 Locations |
| Call Tracking | Call Tracking | Call Tracking | Call Tracking |
| Conversion Tracking | Conversion Tracking | Conversion Tracking | Conversion Tracking |
| Landing Page Creation | Account Access$250 One-Time Fee (Optional) | Account Access$250 One-Time Fee (Optional) | Account Access$250 One-Time Fee (Optional) |
| Monthly Report | Dynamic Search Ads | Dynamic Search Ads | Dynamic Search Ads |
| Dedicated Project Manager | Conversion Tracking | Conversion Tracking | Conversion Tracking |
| DELIVERABLES | Order Now
| Order Now
| Order Now
|
| Key Features |
|---|
| Ad Spend |
| Management Fee |
| Platforms |
| Keywords |
| Locations |
| Call Tracking |
| Conversion Tracking |
| Landing Page Creation |
| Monthly Report |
| Dedicated Project Manager |
| DELIVERABLES |
Local PPC
BronzeMinimum: $500/month
Maximum: $1,500/month$750/month +
$500 Setup FeeUp to 20 Keywords Up to 5 Locations $250 One-Time Fee (Optional) - Custom Ad Copy Creation
- Ad Copy A/B Testing
- Keyword Research
- Negative Keyword Implementation
- Quality Score Management
- Monthly Optimization
Local PPC
SilverMinimum: $500/month
Maximum: $2,500/month$1,000/month +
$500 Setup FeeUp to 50 Keywords Up to 10 Locations $250 One-Time Fee (Optional) - Custom Ad Copy Creation
- Ad Copy A/B Testing
- Keyword Research
- Negative Keyword Implementation
- Search Term Analysis
- Quality Score Management
- Bi-Weekly Optimizations
Local PPC
GoldMinimum: $500/month
Maximum: $4,500/month$1,250/month +
$500 Setup FeeUp to 150 Keywords Up to 25 Locations $250 One-Time Fee (Optional) - Custom Ad Copy Creation
- Ad Copy A/B Testing
- Keyword Research
- Negative Keyword Implementation
- Search Term Analysis
- Quality Score Management
- Bi-Weekly Optimizations
- Monthly 15 Minute Live Session (Status Call)
Optional Enhancements
- Display/Remarketing Campaigns
- YouTube Campaigns
